Marketing Science Series: A/B Testing Tool and Playbook

Part of my Marketing Science & Analytics Series I want to build out and share on streamlit cloud for everyone. It covers the entire product lifecycle from awareness, acquisition, activation, engagement and retention. Let me know your thoughts and improvements. Next will be working on a Media Mix Model(MMM) Tool Calculator.

https://chi-force-one-marketing-science-ab-test-p-mrkt-sci-ab-v2-hmlyva.streamlit.app