Hi everyone! Just getting in contact to let you know about a fun Streamlit application I built that was recently deployed. It’s the very first open-source explainer app for MMM (Marketing Mix Models) and it’s just been merged into pymc-marketing (the fastest growing open-source MMM library).
MMMs are topic that are exploding in popularity and will be talked about in marketing circles a lot this year.
MMMs are a complex topic, often hard for people to understand. This app breaks down some of the most important concepts in MMM and visualises them in a highly intuitive way.
It’s a really great demo of how Streamlit can be used to explain difficult concepts to less technical stakeholders, or even technical people who are new to the topic!
Would it be possible to get this in the gallery?
The app: https://pymc-marketing-app.streamlit.app/
PyMC-Marketing website: PyMC-Marketing - Open Source Marketing Analytics Solution — pymc-marketing 0.8.0 documentation
Medium article in the Qonto Way (fintech blog) demoing the app: Marketing Measurement series: Marketing Mix Modeling at Qonto | Part II | by Louis Magowan | The Qonto Way | Medium